81. The rotation method. If you are in the seminar marketing business you must work a "rotation" of venues to keep it successful. Working one market over and over will saturate rapidly and reduce your results.
- W. Andrew Unkefer, president & CEO, Unkefer & Associates
82. Customer > Computer. Use your IMO to create technical analysis and illustrations for each case you work so you can stay focused on your business and your customer relationships. Don't get stuck in front of the computer grinding out numbers; stay in front of your customers.
- W. Andrew Unkefer
Tips for the Web
Cristian Mezei, SEM consultant, SeoPedia contributed the Web tips.
83. Put the accent on visitor experience, not traffic. Traffic is useless if you can't convert it into paying customers. A visitor experience optimized Web site with 500 visits/day can bring you twice the income than an un-optimized one with 10,000 visits/day.
84. Suggest related Web sites in your own Web site's information area. That will bring some traffic.
85. Use sitemap services on Google, Yahoo and MSN. Not only will it provide you with invaluable server and Web site data, but it will get your pages in their index faster.
86. Use a pen and paper. Always have an agenda and a pen around. Jot down every crazy idea you think of ... most of us have truly great subjects to write about, but during the day we forget as we get busy with other issues.
87. For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does
- Stuart H. Britt, U.S. advertising consultant
88. Don't be a copycat. Don't write news or posts just to have something for the big Google. Nowadays, duplicate-content filters are continuously evolving, and even if you gain something on the short term you will lose it later. Try to be innovative.
From the vault
Classic marketing ideas never go out of style. Below are a list of great quips from leading business innovators.
89. You can have brilliant ideas, but if you cannot get them across, your ideas will not get you anywhere.
- Lee Iacocca, former Chrysler CEO
90. A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
- Jeff Bezos, Amazon.com
