61.The Electronic database. It's very important to get email addresses from all your clients, with their permission to accept your information from time-to-time. Use this to send them tips and solutions up to twice per month. The info can be directly related to a product or service you wish to offer, or totally unrelated. This serves both to keep your name in front of them and also to maintain a "trusted advisor" status.
- Kal Reece, Freedom Equity Group
Dobkinisms
Frequent Senior Market Advisor contributor Jeffrey Dobkin has a unique perspective on the world of marketing. Following are a short list of some of his best tips.
62. The most valuable tool in marketing at the lowest cost is a letter. Write one business-getting letter every day.
63. The best formula for creating headlines in marketing is: "New product offers benefit, benefit, benefit." Use this to create the headline of your press releases and advertisements, etc.
64. The most valuable single sheet of paper you can create in marketing is a press release. You should be sending press releases every month.
65. When you are having a tough time writing, just start writing anything, then go back and cross out your first sentence.
- Jeffrey Dobkin
66. Follow up serious inquiries and sales leads with more than one piece of mail.
67. The 11 most valuable words to get any press release published are: "Are you the person I should send this press release to?" Before sending any important press release, call the magazine or newspaper editor and say those words.
68. Create a letter series in advance to get new business. Mail one letter a month.
69. Always acknowledge when something nice is done for you with a thank-you letter. No, a call is not the same.
70. Before you start to write any business communication, always write your objective first. Knowing this objective gives your writing more focus.
