Best 40 Marketing ideas

31. Use daily newspapers. Ask the publisher what day of the week most seniors read the paper. That's the day you want to advertise. 32. Avoid the junk trap. If it looks like junk mail, it's headed for the garbage. Avoid the junk mail trap by sending mail in plain white window envelopes with a first-class stamp. - Larry Klein Author, "Marketing Financial Services to Seniors" 33. Dinner time An idea that has worked out extremely well for our firm is taking our best clients at least once a year out to dinner along with the spouses. The clients meet my wife and this has taken our relationship to a new level. Now when I speak to these clients, their first comment is usually, "How is Linda?" Furthermore, it seems that this process involving the spouse has opened up new sources of referrals. Stuart J. Pastrich,CFP managing director, Compass Financial Group The drip approach 34. We mail birthday cards to existing clients; anniversary cards if we know that info. 35. Send an email blast regarding recent tax changes. In fact, we do a lot of marketing toward tax season with many different types of direct mail flyers. 36. We also hold client appreciation parties with our clients and their friends throughout the year, which include a seminar. 37. During the summer months we organize a golf tournament and give a short seminar before the event. 38. We are always getting our image branded (building brand name recognition). The image for our logo is something I feel the seniors can relate to. 39. We also host a monthly educational dinner 2-3 times per month for new prospects. 40. The most important thing to remember is that you always need to be marketing. - Darian Andreson, president, Senior Tax Advisory Group, Inc.